Miles, Madden, and MMGY all lead with variations of the same message. A CMO scanning these sites would struggle to articulate the difference.

Miles, Madden, and Love speak almost entirely to DMOs. None are making a serious play for private-sector CMOs. This creates space for MMGY's growth ambitions.

The Shipyard acquired Fahlgren Mortine and TURNER to build integrated travel + creative capabilities. They're assembling what MMGY already has — from the opposite direction.

Miles invested in Downs & St. Germain Research. Madden launched Voyage. BVK leads with proprietary methodology. MMGY's research advantage is real — but the window during which it's unchallenged is narrowing.

The first vendor a buyer contacts wins ~80% of the time. If MMGY isn't on the list before the prospect picks up the phone, the pitch rarely matters.

60% use LLMs to build initial vendor lists. They query ChatGPT first, validate through Google, evaluate through websites, then build the shortlist.

Zero citations. Zero presence on ChatGPT and Claude. AI systems recall the name but never point to MMGY's actual content as a source.

The website needs to serve the CMO, procurement, finance, and executive leadership — not just the marketing lead who initiated the search.

The longest-running research portfolio in travel marketing. Portrait of American Travelers, accessible travel studies, neurodiverse families research. Miles just invested in a research firm to try to build what MMGY already has. This entire asset lives on a subdomain. It should be the centerpiece.

MMGY works with DMOs, private-sector brands, cruise lines, airlines, and hospitality groups — and synthesizes learnings across all of them. Miles leans into the DMO side. Tambourine leans into the hotel side. The Shipyard leans into the creative side. MMGY sees the whole picture.

Measurable revenue impact for Windstar Cruises, Six Flags, Choice Hotels, Hyatt. This is exactly the story that would resonate with the private-sector CMOs MMGY wants to attract. The site doesn't reflect any of this capability.

Engineered for the modern buyer journey — serving both DMO directors and private-sector CMOs from a single, credible experience.

MMGY Travel Intelligence should be the strategic backbone of mmgy.com, not siloed on a separate domain.

The current structure (Data & Insights, Marketing & Paid Media, PR & Representation) reflects internal departments, not buyer needs.

Strategic depth for the marketing lead, credentials and scale for procurement, clarity and proof for the executive who signs off.

Every keynote generates 8-12 derivative pieces across channels

$5K/mo learning budget → scale based on data

Biweekly, account-based guest strategy, in-house production

Target 12-15K subscribers in 12 months, organic only

Schema markup, structured content — target 14→50+/100 in 12 months

4-5 executives, 15 min/week each — high leverage for AI visibility

8-12 invited CMOs, facilitated conversation — no pitch, no slides